Here's the rule the used market runs on: a club's value is set by its successor, not by how it plays. The Qi10 didn't get worse when the Qi35 came out. It just stopped being the newest thing, and the price followed. The clubs that hold value are the ones on slow release cycles, and the only ones that gain are the ones nobody can buy at retail anymore.
The board
| Ticker | Club | New | Used | Change |
|---|---|---|---|---|
| $G430 | Ping G430 Max driver | $549.99 | $379.99 | ▼ 30.9% |
| $QI10 | TaylorMade Qi10 driver | $599.99 | $369.99 | ▼ 38.3% |
| $SMOKE | Callaway Paradym Ai Smoke Max driver | $599.99 | $329.99 | ▼ 45.0% |
| $DRKSP | Cobra Darkspeed X driver | $549.99 | $219.99 | ▼ 60.0% |
| $T100 | Titleist T100 irons (per iron) | $200 | $149.99 | ▼ 25.0% |
| $SM10 | Titleist Vokey SM10 wedge | $189 | $139.99 | ▼ 25.9% |
| $MG25 | Scotty Cameron My Girl 2025 | $899.99 | $1,200 | ▲ 33.3% |
| $CX72 | Scotty Cameron Concept X 7.2 LTD | $750 | $1,299.99 | ▲ 73.3% |
New is the launch retail price. Used is the typical asking price for a clean, standard-spec example on the secondary market in October 2026. Condition, shaft and loft move individual clubs either side of these numbers.
Successor dropped
Four drivers, four replacements, four haircuts. The size of the cut tells you something about each brand.
The G430 took the smallest hit of any driver on the board, and that's typical for Ping. The company runs a slower release cadence than its rivals, the heads are famously hard to damage, and the G430 was good enough that plenty of players never felt the need to move to the G440. Less supply from upgraders means a firmer floor.
TaylorMade ships a new flagship every January, so a Qi10 was always going to be a one-year club at full price. The moment the Qi35 landed, a wave of trade-ins hit the market at once. That's the pattern to remember with TaylorMade: the drop is steep, but it's also predictable, which makes it easy to time.
Callaway replaced the Ai Smoke with Elyte inside twelve months and changed the name, the look and the story. When a brand moves on that completely, the old model loses its shelf appeal faster than its performance. If you're buying, this is where the value is. If you're selling, it's the clearest case for moving early.
Sixty percent. Cobra drivers consistently depreciate harder than the big three, and the Darkspeed X is a textbook example: a genuinely good head that most golfers simply don't ask for by name. For a buyer that's a near-new driver for the price of a pair of shoes. For an owner, it's a reason to sell the week the next Cobra is announced, not the month after.
Blue chips
Irons and wedges don't get a new flagship every year, and golfers are slower to swap them. They still lose value, but they lose it gently.
Titleist runs irons on a two-year cycle and the T100 is the players' iron everyone cross-shops against. Forged heads, stable demand from better players, and a used buyer pool that knows exactly what it's getting. A quarter off retail for a set that plays the same is about as good as depreciation gets in this category.
Wedges are the one club where used really is different from new: grooves wear, and spin goes with them. Even so, a Vokey holds its number because the name is the default. One caution for buyers: check the face. A clean SM10 is a deal at this price. A worn one is a $140 lesson.
Limited release
Then there's the other side of the board. Scotty Cameron limited runs sell out at retail, and the moment they're gone the only price is the resale price.
The My Girl series has been an annual collectible for two decades, and the 2025 Pink & Pearls edition followed the script: a small run, gone on release day, and a third over retail within weeks. Most of these never see a green. That's the whole point.
The Concept X 7.2 LTD is the biggest mover on the board, and for the opposite reason to the My Girl: this one is a putter people actually want to game. A limited, blacked-out, tour-shape mallet with a $750 sticker was always going to clear a thousand dollars the day the allocation ran out.
What to do with this
- Selling a driver? Watch the launch calendar. The best price for your current driver is the week before its replacement is announced, and the worst is the month after.
- Buying a driver? Buy last year's flagship after the new one ships. You give up almost nothing and save 30 to 60 percent, with Cobra and Callaway the deepest discounts.
- Irons and wedges are the safe hold. Buy or sell whenever; the number barely moves.
- Limited putters are the only clubs that go up. If you can get one at retail, you already made money.
